Organic SEO Services: Top 5 Landing Page Mistakes to Avoid

Creating a landing page is different from setting up a regular web page. These pages need special consideration. A landing page is the page on your site where visitors and potential customers arrive as determined by the link they clicked from an article, advert, or directory listing. Its purpose is to inspire the visitor to complete your conversion action. Unfortunately, many webmasters and online marketers create pages that turn away visitors instead of engaging them.

Here are the most common five landing page mistakes to avoid:

Not Offering Value

If a potential customer finds your page and asks "How does this benefit me?" would the answer be clear? Make sure that your page clearly states your goal. Can the visitor understand your offer and what you're asking him to do to get it in less than five seconds? If you want people to do something, you have to ask them explicitly.

Having a Weak Headline

As soon as someone lands on your page, the first thing he should see is a strong, eye catching headline. You only have three seconds to catch people's attention before they leave your site. Make sure the link they clicked on to lead them to your page is consistent with the content and the headline. Your headline should contain a clear description of your offer, a clear action, and an explanation of the value of your offer.

Not Clearly Defining Your Goal

Before you set up a landing page, determine your goal. Do you want to make a sale? Do you want to build your list? Not having a clear call to action will affect your landing page conversion negatively.

Not Focusing on Customers

Many website owners and copywriters tend to write about their business instead of focusing on customers. Change the focus of your content to your prospects. A successful landing page should never be generic. Instead of writing: "Our products come with a one year guarantee," say "You will receive a one year guarantee on all products." Write in second person and address directly to your customers.

Adding Worthless Links

Adding links with no value is one of the biggest mistakes that immediately kill the conversion rate of your page. It is essential to use links that take people closer to the conversion goals. Keep your copy to a minimum and don't overload your audience with extraneous information that isn't needed to help the conversion.

Do You Know The History of NASCAR?

NASCAR, the acronym stands for the National Association of Stock Car Auto Racing.

William France originally founded NASCAR in 1948 to organize and promote racing on tracks. Several racetracks existed across the Southeast, each with their own rules and regulations. Hence, the racing sport lacked in direction. Through William France's steadfast vision, he delivered that much badly needed direction and professionalized a sport, in its time, which was considered a hobby.

As well, William France founded the International Speedway Corporation, which gave NASCAR the Daytona International Speedway in 1959 and subsequently, the Talladega Superspeedway in 1969.

Upon William France's retirement, his two sons, Bill Jr. and Jim assumed control. Bill Jr, through his vision, set the standard by which all motorsports are measured.

Currently, millions of NASCAR race fans come in droves to see NASCAR racing events throughout the U.S. NASCAR racing has to be the most heart pounding, exciting form of motorsports entertainment nationwide.

How Much Does It Cost an Employer to Have Workers Compensation?

If you are an employer and considering a workers compensation plan for your workers, you will need to make sure what eventual coverage you have, is going to be sufficient to cover all your requirements should any of your employees suffer an accident while performing their duties.

How Many People Are In Your Business?

The primary factors that determines your workers compensation policy is how many people you will be actually insuring. The general rule of thumb is, the larger the group, the larger the cost of the policy, this is because the more people employed, the higher possibility of risk, and therefore the higher possibility of a claim being made. However, it has also been suggested that if you have a small workforce, this doesn't automatically mean that the cost of the policy is going to be cheaper. In some industries it can be considered riskier as the risk is not spread out over a large group, either way, workers compensation is not cheap, but it is essential.

What is your business?

The other thing that you need to consider when looking at a policy is the nature of the business that you are working in. If you believe that the policy is too costly, it will invariably be because they consider the risk of employees considerably high. Make sure that you fully understand the business you are working in and that way you will except that the cover is proportional to the cost. This will reduce the temptation to justify leaving some parts of the required information out when applying for a policy in the hope that it will reduce the rate.

How You Pay for the Policy

You will also find that the workers compensation premiums will vary based on the method on which you choose to pay for them. If you choose to pay for them annually, like any standard policy, they're going to give you a discount, however, should you choose to pay for it on a monthly basis; there will invariably be a small fee for that. You want to make sure that you are getting the best options that are available to you, and by paying the least amount of premium possible for your policy. You will achieve that by paying annually and it can make quite a difference.

It is important to know and understand what you're getting for the premium that you'll be eventually paying with your workers compensation policy. Make sure you do your research and that you budget sufficiently. You really don't want to compromise on workers compensation; a good policy now, with sufficient coverage may pay you dividends down the track.

Tips for Not Becoming an Identity Fraud Victim

Identity fraud, when someone steals your identity to make purchases on credit or do other activities in your name, is a real problem everyone needs to watch for. Without being careful, you can have your good name and your credit rating ruined in no time, making buying a car or house as well as getting certain jobs next to impossible.

While you can clear up the mess having your identity stolen creates, doing so can be time consuming and frustrating. The best way to deal with the possibility is to take certain reasonable steps to secure your identity against criminals who would want to steal it.

Dispose of credit cards, bank statements or other sensitive financial documents properly. Kept in their whole form, those documents can provide all the information a criminal needs to steal your identity. Anything with bank account numbers, your birth date or social security number should be shredded beyond recognition.

Monitor your bank account's activity closely. You should balance your account once a month, checking all activities your bank records versus what you have recorded. Even better, sign up for online banking and check your account's activity on a daily basis. If you see anything that's off, contact your bank immediately.

The only time you should give out your credit card number to anyone over the phone should be when you are the one who made the phone call. If someone has called you saying you owe a business or other organization money, hang up and call the organization directly. Many scammers will pose as workers for utility companies and other legitimate organizations, claiming you need to catch up your bill, when in fact they are really looking to steal your credit card information.

Compile a list of numbers to call to cancel all of the cards in your wallet, including your driver's license. If you do unfortunately lose your wallet or purse, call the numbers on the list immediately.

Never carry your social security card with you. Your social security number should be guarded closely. If you end up losing your wallet or purse, a thief can do maximum damage with your social security number.

Monitor your credit report. You can get free credit reports from the three main credit bureaus once a year. You should order your reports at least once a year and look over them carefully. If you find items you don't believe are yours on your report, contact the reporting bureau and ask about contesting the item. Also ask the credit bureau how you can note in your credit file that your identity has been stolen.

5 Deadly Video Marketing Mistakes That Kill Sales

You can make an awesome video that's entertaining, informative, relevant, but if you don't know how to deploy video successfully online it's wasted effort. The biggest mistakes people make with making money online through online video generally have to do with not thinking things through, getting the technology wrong, not organizing and presenting the content well, burying or omitting a call to action, and not taking advantage of social media.

Mistake 1: Video marketing as an afterthought. Just because online video is a hot commodity right now doesn't mean that it should just be put out there with no marketing or deployment strategy. For making money online, your videos should provide actual information. Do research to determine your market's biggest problem and provide real information about solving that problem. You don't have to give all your secrets away, but your video should have real meat, not just baloney. Sure,online video is hot, but there's so much of it, your product doesn't have a chance to stand out unless it has a real marketing strategy behind it.

Mistake 2: Using outdated technology. Making money online requires that you stay away from outdated video formats. You don't want to simply post a file in a WMV or MOV format. Don't save SWF files by themselves: use an SWF player embedded to play the video. You should also explore FLV and MP4, which can all showcase video in high quality. Keep your eye on formats like OGG and HTML5 and be ready to use them when their moment arrives. Do not forget to optimize your online videos for search. Video SEO is just as important as SEO for text and images.

Mistake 3: Failing to organize and present content well. Each online video should have an introduction telling what the rest of the video is about. The first 10 seconds are crucial for getting your viewer to continue watching. With blog posts and articles, headlines and the first few lines are important. Likewise, with video, your intro and "hook" are extremely important, particularly in an environment where there is more video available than anyone could ever watch.

Mistake 4: Failing to properly use your call to action. Suppose you have a brilliant intro and hook. Your viewer watches the entire video. Then at the end, they're wondering, "OK, so what do I do now?" For successfully making money online, it's up to you to answer that question. Calls to action can be creative in the medium of video, and it will depend on your market niche, your product or services. You might put a unique promotional code in your video offering a discount. You can then use the promotional code to track user response. Contests are good, too, as are interactive features. And don't forget to have your URL visible at the bottom of the video.

Mistake 5: Neglecting the power of social media. Using social media in making money online is planting seeds for the future. Even if you host your videos on a YouTube channel, you can now notify Twitter and Facebook when you add new video. There's no reason not to do this: it's easy and it only takes a second. Enlisting in the help of some of your more outgoing Facebook friends or Twitter followers to share and re-tweet is another strategy to get more eyeballs on your content. To really tap into social media, you need to keep your online videos short and sweet. If you get someone to watch an entire 5 minute video, you're doing good, so don't push it. A couple of minutes is ideal. Humor and creativity will get your video more buzz from social media than will overly serious, formulaic content.

The Best Bodybuilding Supplements of 2012!

What is the best supplement for bodybuilding? You don't have to be a body builder to take supplements. Plenty of average joes who work out casually (or maybe a bit harder than most) supplement with supplements every day.

Supplements range from energy enhancers, muscle recovery aids, strength increasing aids, to shakes to take before bed. In between is about another couple hundred products that are all hype and should be avoided.

So which ones are the best then?

Protein Powder is an essential supplement to any body building (or muscle building) program. It is one of the oldest supplements and most effective. Most come in a powder form you can use in a shake - or if you are quirky, you can incorporate it into food.

Protein powders main goal is to give you the protein needed to recover and aid in muscle building. With as much as 30 grams of protein per scoop, it's a good way to meet your macros in a day.

Lots of protein powder also include other ingredients that help aid your body in other ways. It's a great supplement that can be taken year round.

Creatine is another great and well researched supplement. It too has been around for a long time and everyone from athletes to casuals use it. Creatine is a natural occurring acid in red meats and your body that helps fuel cells in your muscles.

Taken mostly in a micronized (or pill) form - creatine is tasteless in most cases and is easy to take. It's cheap, effective, and will give you the most immediate results for your buck. Creatine is often cycled every month as well to keep the body fresh.

Pre-Workout's isn't just what you do before work out - it's a supplement you take before a workout! A Pre-Workout supplement (yes that's its real name) will aid you in many ways you never thought possible through a supplement.

Usually taken in powder form mixed with water - it will provide you with an energy blend to help pep you up and focus in the gym. I'm talking insane, mental, focus. You know, the zone? A pre-workout will put you in the zone and provide you energy for your entire workout.

Pre-Workouts feature a variety of ingredients so be sure to read what your getting. Again the main focus is the energy blend which can be anything from caffeine to coffee.

Bam, that's it! Yes just three big supplements that we feel are the best. Sure, they're other products on the market - but I don't find them to be as effective as the three I listed in this article.

Be sure to consult with a doctor before supplementing with anything to make sure you are healthy enough to do so.