Friday, November 23, 2012

Organic SEO Services: Top 5 Landing Page Mistakes to Avoid

Creating a landing page is different from setting up a regular web page. These pages need special consideration. A landing page is the page on your site where visitors and potential customers arrive as determined by the link they clicked from an article, advert, or directory listing. Its purpose is to inspire the visitor to complete your conversion action. Unfortunately, many webmasters and online marketers create pages that turn away visitors instead of engaging them.

Here are the most common five landing page mistakes to avoid:

Not Offering Value

If a potential customer finds your page and asks "How does this benefit me?" would the answer be clear? Make sure that your page clearly states your goal. Can the visitor understand your offer and what you're asking him to do to get it in less than five seconds? If you want people to do something, you have to ask them explicitly.

Having a Weak Headline

As soon as someone lands on your page, the first thing he should see is a strong, eye catching headline. You only have three seconds to catch people's attention before they leave your site. Make sure the link they clicked on to lead them to your page is consistent with the content and the headline. Your headline should contain a clear description of your offer, a clear action, and an explanation of the value of your offer.

Not Clearly Defining Your Goal

Before you set up a landing page, determine your goal. Do you want to make a sale? Do you want to build your list? Not having a clear call to action will affect your landing page conversion negatively.

Not Focusing on Customers

Many website owners and copywriters tend to write about their business instead of focusing on customers. Change the focus of your content to your prospects. A successful landing page should never be generic. Instead of writing: "Our products come with a one year guarantee," say "You will receive a one year guarantee on all products." Write in second person and address directly to your customers.

Adding Worthless Links

Adding links with no value is one of the biggest mistakes that immediately kill the conversion rate of your page. It is essential to use links that take people closer to the conversion goals. Keep your copy to a minimum and don't overload your audience with extraneous information that isn't needed to help the conversion.

Do You Know The History of NASCAR?

NASCAR, the acronym stands for the National Association of Stock Car Auto Racing.

William France originally founded NASCAR in 1948 to organize and promote racing on tracks. Several racetracks existed across the Southeast, each with their own rules and regulations. Hence, the racing sport lacked in direction. Through William France's steadfast vision, he delivered that much badly needed direction and professionalized a sport, in its time, which was considered a hobby.

As well, William France founded the International Speedway Corporation, which gave NASCAR the Daytona International Speedway in 1959 and subsequently, the Talladega Superspeedway in 1969.

Upon William France's retirement, his two sons, Bill Jr. and Jim assumed control. Bill Jr, through his vision, set the standard by which all motorsports are measured.

Currently, millions of NASCAR race fans come in droves to see NASCAR racing events throughout the U.S. NASCAR racing has to be the most heart pounding, exciting form of motorsports entertainment nationwide.

How Much Does It Cost an Employer to Have Workers Compensation?

If you are an employer and considering a workers compensation plan for your workers, you will need to make sure what eventual coverage you have, is going to be sufficient to cover all your requirements should any of your employees suffer an accident while performing their duties.

How Many People Are In Your Business?

The primary factors that determines your workers compensation policy is how many people you will be actually insuring. The general rule of thumb is, the larger the group, the larger the cost of the policy, this is because the more people employed, the higher possibility of risk, and therefore the higher possibility of a claim being made. However, it has also been suggested that if you have a small workforce, this doesn't automatically mean that the cost of the policy is going to be cheaper. In some industries it can be considered riskier as the risk is not spread out over a large group, either way, workers compensation is not cheap, but it is essential.

What is your business?

The other thing that you need to consider when looking at a policy is the nature of the business that you are working in. If you believe that the policy is too costly, it will invariably be because they consider the risk of employees considerably high. Make sure that you fully understand the business you are working in and that way you will except that the cover is proportional to the cost. This will reduce the temptation to justify leaving some parts of the required information out when applying for a policy in the hope that it will reduce the rate.

How You Pay for the Policy

You will also find that the workers compensation premiums will vary based on the method on which you choose to pay for them. If you choose to pay for them annually, like any standard policy, they're going to give you a discount, however, should you choose to pay for it on a monthly basis; there will invariably be a small fee for that. You want to make sure that you are getting the best options that are available to you, and by paying the least amount of premium possible for your policy. You will achieve that by paying annually and it can make quite a difference.

It is important to know and understand what you're getting for the premium that you'll be eventually paying with your workers compensation policy. Make sure you do your research and that you budget sufficiently. You really don't want to compromise on workers compensation; a good policy now, with sufficient coverage may pay you dividends down the track.

Tips for Not Becoming an Identity Fraud Victim

Identity fraud, when someone steals your identity to make purchases on credit or do other activities in your name, is a real problem everyone needs to watch for. Without being careful, you can have your good name and your credit rating ruined in no time, making buying a car or house as well as getting certain jobs next to impossible.

While you can clear up the mess having your identity stolen creates, doing so can be time consuming and frustrating. The best way to deal with the possibility is to take certain reasonable steps to secure your identity against criminals who would want to steal it.

Dispose of credit cards, bank statements or other sensitive financial documents properly. Kept in their whole form, those documents can provide all the information a criminal needs to steal your identity. Anything with bank account numbers, your birth date or social security number should be shredded beyond recognition.

Monitor your bank account's activity closely. You should balance your account once a month, checking all activities your bank records versus what you have recorded. Even better, sign up for online banking and check your account's activity on a daily basis. If you see anything that's off, contact your bank immediately.

The only time you should give out your credit card number to anyone over the phone should be when you are the one who made the phone call. If someone has called you saying you owe a business or other organization money, hang up and call the organization directly. Many scammers will pose as workers for utility companies and other legitimate organizations, claiming you need to catch up your bill, when in fact they are really looking to steal your credit card information.

Compile a list of numbers to call to cancel all of the cards in your wallet, including your driver's license. If you do unfortunately lose your wallet or purse, call the numbers on the list immediately.

Never carry your social security card with you. Your social security number should be guarded closely. If you end up losing your wallet or purse, a thief can do maximum damage with your social security number.

Monitor your credit report. You can get free credit reports from the three main credit bureaus once a year. You should order your reports at least once a year and look over them carefully. If you find items you don't believe are yours on your report, contact the reporting bureau and ask about contesting the item. Also ask the credit bureau how you can note in your credit file that your identity has been stolen.

5 Deadly Video Marketing Mistakes That Kill Sales

You can make an awesome video that's entertaining, informative, relevant, but if you don't know how to deploy video successfully online it's wasted effort. The biggest mistakes people make with making money online through online video generally have to do with not thinking things through, getting the technology wrong, not organizing and presenting the content well, burying or omitting a call to action, and not taking advantage of social media.

Mistake 1: Video marketing as an afterthought. Just because online video is a hot commodity right now doesn't mean that it should just be put out there with no marketing or deployment strategy. For making money online, your videos should provide actual information. Do research to determine your market's biggest problem and provide real information about solving that problem. You don't have to give all your secrets away, but your video should have real meat, not just baloney. Sure,online video is hot, but there's so much of it, your product doesn't have a chance to stand out unless it has a real marketing strategy behind it.

Mistake 2: Using outdated technology. Making money online requires that you stay away from outdated video formats. You don't want to simply post a file in a WMV or MOV format. Don't save SWF files by themselves: use an SWF player embedded to play the video. You should also explore FLV and MP4, which can all showcase video in high quality. Keep your eye on formats like OGG and HTML5 and be ready to use them when their moment arrives. Do not forget to optimize your online videos for search. Video SEO is just as important as SEO for text and images.

Mistake 3: Failing to organize and present content well. Each online video should have an introduction telling what the rest of the video is about. The first 10 seconds are crucial for getting your viewer to continue watching. With blog posts and articles, headlines and the first few lines are important. Likewise, with video, your intro and "hook" are extremely important, particularly in an environment where there is more video available than anyone could ever watch.

Mistake 4: Failing to properly use your call to action. Suppose you have a brilliant intro and hook. Your viewer watches the entire video. Then at the end, they're wondering, "OK, so what do I do now?" For successfully making money online, it's up to you to answer that question. Calls to action can be creative in the medium of video, and it will depend on your market niche, your product or services. You might put a unique promotional code in your video offering a discount. You can then use the promotional code to track user response. Contests are good, too, as are interactive features. And don't forget to have your URL visible at the bottom of the video.

Mistake 5: Neglecting the power of social media. Using social media in making money online is planting seeds for the future. Even if you host your videos on a YouTube channel, you can now notify Twitter and Facebook when you add new video. There's no reason not to do this: it's easy and it only takes a second. Enlisting in the help of some of your more outgoing Facebook friends or Twitter followers to share and re-tweet is another strategy to get more eyeballs on your content. To really tap into social media, you need to keep your online videos short and sweet. If you get someone to watch an entire 5 minute video, you're doing good, so don't push it. A couple of minutes is ideal. Humor and creativity will get your video more buzz from social media than will overly serious, formulaic content.

The Best Bodybuilding Supplements of 2012!

What is the best supplement for bodybuilding? You don't have to be a body builder to take supplements. Plenty of average joes who work out casually (or maybe a bit harder than most) supplement with supplements every day.

Supplements range from energy enhancers, muscle recovery aids, strength increasing aids, to shakes to take before bed. In between is about another couple hundred products that are all hype and should be avoided.

So which ones are the best then?

Protein Powder is an essential supplement to any body building (or muscle building) program. It is one of the oldest supplements and most effective. Most come in a powder form you can use in a shake - or if you are quirky, you can incorporate it into food.

Protein powders main goal is to give you the protein needed to recover and aid in muscle building. With as much as 30 grams of protein per scoop, it's a good way to meet your macros in a day.

Lots of protein powder also include other ingredients that help aid your body in other ways. It's a great supplement that can be taken year round.

Creatine is another great and well researched supplement. It too has been around for a long time and everyone from athletes to casuals use it. Creatine is a natural occurring acid in red meats and your body that helps fuel cells in your muscles.

Taken mostly in a micronized (or pill) form - creatine is tasteless in most cases and is easy to take. It's cheap, effective, and will give you the most immediate results for your buck. Creatine is often cycled every month as well to keep the body fresh.

Pre-Workout's isn't just what you do before work out - it's a supplement you take before a workout! A Pre-Workout supplement (yes that's its real name) will aid you in many ways you never thought possible through a supplement.

Usually taken in powder form mixed with water - it will provide you with an energy blend to help pep you up and focus in the gym. I'm talking insane, mental, focus. You know, the zone? A pre-workout will put you in the zone and provide you energy for your entire workout.

Pre-Workouts feature a variety of ingredients so be sure to read what your getting. Again the main focus is the energy blend which can be anything from caffeine to coffee.

Bam, that's it! Yes just three big supplements that we feel are the best. Sure, they're other products on the market - but I don't find them to be as effective as the three I listed in this article.

Be sure to consult with a doctor before supplementing with anything to make sure you are healthy enough to do so.

5 Tips to Reduce Depression

While war and poor economic conditions begin to affect people all over the world, more and more people suffer with depression. The more we focus on news events and the business climate, the more we are depressed. Whatever the reason you feel is the cause of your depression, the following five simple tips guarantee you reduce it significantly.

1. Do not read newspapers.

Newspapers publish negative stories most of the time. Even in peaceful periods, newspapers will find the worst in humanity and place negative stories on display in order to promote sales and subscribers. Stories focused on War, rebellion, death, destruction, doom and despair abound in the newspapers.

You will not miss any news. Friends, family, and your local air raid siren will keep you informed if your attention is needed. Only pay attention to the things you can control in your life.

Stop reading the newspaper and reduce the negative input to your brain.

2. Turn off your television.

Watching and listening about the horrible economy and the losses associated with War will add to depression. In fact, you guarantee the feeling of helplessness. Helplessness allows depression to nurture. If you really need to watch or listen to these kinds of news stories, promise yourself you will bury yourself in the documentaries that are sure to follow in the next 5 or 10 years. A way you can eliminate most of the negative input to your brain is by setting it aside for a date somewhere in the future. I guarantee in the future, you will not find it very interesting.

When visitors come to your home, make sure you turn off your television and keep it off. News television broadcasters are fighting for your guests' attention as they promote despair, war, death, and destruction with many headline news interruptions. Those little banners that run across the bottom of the screen achieve your attention and they take hold of your consciousness. Television will diminish your positive spirit.

3. Say good things about others

My Mother always says, "if you can't say anything nice about others, don't say anything at all." However, when you find yourself in a conversation and a relative says, "Remember Uncle Phil?" " He was an alcoholic" Respond with " yes, Uncle Phil was an alcoholic and he was the most charitable person, I have ever met."

Connect your friend's negative statement about Phil with a positive one. Set yourself up to find the positive in anyone's statement and you will keep negative thoughts and depression from overtaking your life.

Og Mandino, a great motivator once said, "treat everyone you meet as if they were going to be dead by midnight." "Your life will never be the same again."

4. Get physical exercise

Adults forget about exercise when suffering from depression. Make sure you are exercising daily and sending more oxygen to your brain cells. The result of exercise will improve your health as well as your attitude.

5. Breathe deep and relax.

Practice the following breathing exercise to relax your body and mind.

Breathe deeply and relax. For 2 or 3 minutes each hour, take a short mental vacation.

You can engage in this exercise while you are standing in the checkout line at the supermarket or when listening to others while talking on a telephone. You can complete the exercise at home or at work.

Take three deep breathes and relax. As you inhale, concentrate on calm and peaceful thoughts. You may think about relaxing by a mountain, by the ocean or comfortably in your favorite room at home.

As you exhale, concentrate on pushing any tension out of your lungs.

Focus on positive images in your life. Focus on laughter, love, excitement, and hope.

Keep breathing in and out in this pattern until you feel better. If you practice the exercise often, you will notice wonderful changes in your outlook and in other aspects of your life.

Reduce your depression now! Enjoy your family, your friends, and your life.

--Wayne F. Perkins

Make Sure You Have Enough Insurance

Everyone buys insurance. You have to if you drive or own a home. It's a good idea even if you don't.  But how do you know how much insurance to get? There's no sense in paying for insurance you don't need, but you want to make sure you're covered.

There are two types if insurance - covering something you own and covering yourself for liability. Insuring your own belongings is pretty straight forward. Is you car worth $20,000? Then you should probably insure it for that amount. There are variables in this kind of coverage. What deductible are you willing to pay in the event that a loss occurs? Is it covered for its depreciated value or full replacement value? How can you prove the value of something that was lost? All of these questions are answerable before a loss occurs. We don't always go through the steps we should until it's too late, but we can.

The second type of insurance is liability insurance. This is where it gets dicey. There's no way to know how much you could be sued for if you cause damage to someone else. If you rear end someone, you're responsible for the cost of getting their car repaired. Did you hit a 10-year-old civic or a brand new Porsche? If you could avoid hitting an expense car, you'd avoid the accident altogether.  What if you are the person who caused a 10 car pileup?

Worse than that is the possibility that someone could be hurt or killed. Damage to people is far worse than damage to property - emotionally and financially. If someone gets hurt and it's your fault, you could be held responsible for medical costs, lost wages, and even pain and suffering.  Somehow the courts manage to put a price tag on that, but I sure don't know how. And the amounts can be astronomical.

If you are found liable and you don't have enough insurance, you could be wiped out financially. The court can take your assets to pay the debt, and if that doesn't cover it, you'll continue to pay from future earnings.

So how can you possibly protect yourself from such a huge unknown? Umbrella insurance was designed especially for that purpose. Here's how it works. You have auto insurance and homeowner's insurance policies. On top of that, you can buy an umbrella policy which covers any loss above the limits in those policies up to the amount of the umbrella policy. Let's say your homeowner's insurance covers up to $500,000 for one accident, but you're liable for $750,000 worth of damage. Your homeowner's insurance pays the first $500,000 and the umbrella policy covers the other $250,000.

You can buy an umbrella policy that covers you up to $1 million to $5 million. Some companies even offer policies that cover up to $10 million. It's surprisingly inexpensive for so much coverage. Why? Because claims are so rare. The chances that you'll have some kind of claim on your auto or homeowner's insurance policy during your lifetime are pretty high. Claims are only made against umbrella policies in the worst cases.

The next time you're renewing your auto or homeowner's policy, ask your agent to tell you how much an umbrella policy would cost. It might make all the difference should the worst ever happen.

Building Muscles Fast is Overrated

Through the media you will find tips and tricks on how to build muscles fast. Sure, who doesn't want to have the best results as soon as possible? The thing that needs focus is the quality you put within the time to sustain your health by following your fitness goals. The purpose of my article is to inform the audience that it is not all about how fast you reach your fitness goals to be healthy, but how effective your preparation needs to be in order to meet these goals.

The Best Things Starts Small

In the gym all around you, it seems like people know what they are doing. Some people are lifting heavy weights or working hard in extreme levels of other equipment. The thing is whether you are fighting obesity or trying to get big, you do not have to do what they do to get explosive muscle gains faster. Trying to do what they do can cause major strains, sprains, dizziness, and exhaustion.

First ask your doctor about your health condition by getting a physical. Have a tactical plan on what you want your workouts like so it can fit around your lifestyle. Start light to see where you at and work yourself up until you have reached your max. There is a major difference between who can lift the most and to who is working the hardest.

Patience is Key

Everybody is different when it comes to muscle gain results. Just because one person can gain weight one way fast doesn't mean you will gain weight just as fast with the same method. Respect your body of what it can do and believe that you will get better in what you are doing.

Once you are done with your workout, stay finished for that time period. It makes no sense that you finish your workout and then you go do something else. Whether it is to show off, find your personal best, or just to do extra, don't do it, because you may be disappointed. Your body deserves rest and proper nutrition. The key to gaining weight determines more on what you do outside of the gym.

Whenever you hear that there are products that will help you build muscles fast in a certain amount of time, do not believe it. They do not know your body so they don't know how fast is fast for your muscle growth. In building quality muscle, there are no shortcuts.

Conclusion

It is okay to want the best results as fast as you can. Just do not have it as your ultimate goal. There are no shortcuts for muscle growth. Believe in yourself and not in what others say what is best for you. You control your body's pace. It is all about the quality of hard work and not about how fast you can pack on extra muscle. Also know for effective results it is not all what you do in the gym, but what you outside the gym like eating proper diet and giving yourself enough rest.

Coordinating an Umbrella With Your Other Insurance

The coverage under an umbrella policy can be triggered when you're sued for more than your primary liability limits. It also can be triggered when you're sued for something covered only by your umbrella and not by your primary policies (in other words, the gaps). When the latter happens, the umbrella "steps down" and defends and protects you as if it were primary coverage, subject only to a modest deductible, called a self-insured retention (SIR) - typically, $250 or $500.

In this part, I fill you in on how you might need to change your primary insurance to meet umbrella requirements and give you tips for avoiding gaps between your primary and umbrella coverage.

One reason that umbrella policies are so inexpensive is that they generally don't cover small lawsuits. An umbrella policy requires that your automobile, homeowner's, and other personal policy liability limits (also known as primary liability limits) meet certain minimum requirements. Depending on the insura1nce company, the minimums vary from about $100,000 to $500,000. To get an Umbrella, you must first raise your primary liability limits to these minimums and guarantee that you'll always maintain them. If you violate this guarantee and fail to meet these minimum requirements, you'll be personally liable for the difference between what you've guaranteed your coverages will be and what they actually are.

For example, say that the minimum auto liability coverage needed to obtain the umbrella that you have is $500,000, but you've allowed your coverage to slip to $250,000. If you're found liable for $700,000 in damages, the umbrella policy still kicks in after the first $500,000 has been paid - $250,000 by your auto insurance company, and $250,000 by you. (You promised to maintain $500,000 of coverage. You broke that promise by carrying only $250,000. You owe out of your own pocket the $250,000 shortfall.)

Insurance companies offering umbrella policies are not consistent in the amount of primary liability coverage that they require. Talk to your agent to be sure that your primary coverage always meets your umbrella requirements.

Because an umbrella policy requires you to maintain specific primary liability insurance limits, you must be aware of very serious dangers:

Don't let any primary policy cancel for nonpayment. If you do and you're sued, you'll have to pay the loss out of your own pocket, a loss that otherwise would have been covered. Pay attention to all notices that come from your umbrella insurer. They often require you to raise one or more of your primary coverage limits as a condition of keeping the umbrella. If you don't see or don't read the notice and don't raise your limits as required, you'll be personally responsible for the gap.

Technical Writing for the Terrified

Introduction

Sometimes it may be beyond a companies or individuals budget to hire a professional writer to address their technical documentation. Although in an ideal world all technical documentation should be produced by a highly trained expert, unfortunately we do not live in an ideal. In the same way that many people will attempt to repair their own home appliances, many people will attempt to write quality technical documents. Just as fiddling with a toaster can result in electrocution, attempting to write technical documents from scratch without prior advice will ultimately result in failure. As a rough rule of thumb you should always seek to employ a specialist, but if for whatever reason you can't and you are the poor unfortunate that has had documentation duties foisted on them, don't despair. This brief guide outlines some of the core skills you will need to bring to your writing, technical conventions to be aware of, software packages you can consider, and definite things to avoid. Hopefully even if you have never written a sentence in your life about anything vaguely technical you will have at the very least, a broader picture of what technical writing entails.

What is Technical Writing?

Technical writing unsurprisingly enough, refers to writing that is technical. Although this may seem like a fallacious definition, it's an important one to remember. Too many technical authors make the mistake of creating documentation that is either too technical, or too 'literary'. A good technical author should be able to adjust the balance between the two to suit the end user of the documentation. Technical writing is a lot like fresh air, pervasive and yet pretty much invisible. In the weird wired world in which we find ourselves, technical writing is everywhere. Software manuals, user guides for home appliances, instructional leaflets, emails, letters, reports, technical news reports, statistics and biographies on television sports shows all are examples of technical writing to which people are exposed to on a daily basis. If you have ever tried to program the time settings on a home video recorder and flung the manual across the room in disgust, you threw a piece of technical writing (although obviously not a very good one!).

Too many times technical literature is produced by writers with not a large enough grasp of technology, or technologists that lack an ability to write. As a prospective technical author you must tread the very delicate line of being technically knowledgeable in your specialist field(s) as well as being a 'good' writer (as opposed to 'bad' writers who can usually be found mugging sweet old ladies or something). Technical documentation is usually produced for two distinct user groups, namely expert level users, and naive users. As a technical author one of your first tasks is to sort out what audience you are writing for, which brings me deftly to:

Know thy foe

As the old cliché goes, everyone's a critic. This is particularly true of most sane people's reaction when faced with technical writing. As was highlighted in the example of the video recorder above, technical writing can be impenetrable to the end user. If this is the case, it is because whoever wrote the documentation, didn't bother to identify their audience and write to their level. It seems an obvious point to make, but one that is often overlooked, that the user of the documents your are creating, may not actually be an expert. Obviously if you are creating a document on a particular specialist product for a particular advanced user group (a good example could be auditing software for computer system administrators) then you will need to compose this is an entirely different way than if you are creating for example, a technical manual for mass market computer software aimed at the inexperienced home user. One of the first tasks you must accomplish before you even put pen to paper, of finger to keyboard, is to identify who the user of your documents will be and construct documents aimed at that particular target group(s). If you get this stage correct, it should avoid your documents being thrown across rooms in annoyance!

Planning for perfection

Once you have identified the target market for the documents you will be creating, you will need to start to plan how the documents will be organised. This process is largely dependent on what documentation is being produced, but you can follow a few rough rules of thumb. Firstly, if the documents are to support a particularly detailed product (such as a computer application) get your grubby hands on it as quickly as you can. By examining the product in detail you can formulate a plan of attack and begin to compose an organisational structure. Whilst you are exploring the product in detail, take copious notes, as doing this during the initial exploratory stages can save you time which can be absolutely vital if you are working to deadline. Even at the planning stage you must ensure there is a consistency to layout, and organisational structure for the document. Select numbering conventions, paragraph styles, and generate rough ideas for layout purposes now, and save vital time later.

Let a Draft in

Before diving headfirst into creating the documentation, draft out each section first. This will allow to reorder if the documents being created do not have a logical 'flow' without seriously having impact on the project. Many technical documents (especially for more detailed products) are made up of numerous (and in some cases practically countless) iterations. This is because the product shifts and changes over time, and one of the principal duties of a technical author is to keep abreast of these changes, and to ensure that they are all well documented. Good technical authors will always push their documents through as many drafts as humanly possible, refining on each draft, until they reach a position whereby they (and their employer) is satisfied that the documentation is timely, accurate and a true reflection of the product or process it documents.

The devil is in the detail

As already identified, technical writing is called that because it is technical in nature. Part of being technical is to be precise, and part of precision is to be as detailed as humanly possible. Even if the documents you are creating are for an advanced and technologically sophisticated user group, your documentation must focus on the details of a process, or in using a product. This can be a difficult feat to accomplish, but not if you write to your audience. Never assume that the reader knows anything about the product or process be documented, but in the case of advanced / expert users at least have the common sense to recognise the fact that they probably do not need to be told how to use the equipment they operate on a daily basis. When describing how to carry out a particular activity or task, identify each stage involved (number them if this fits the conventions of the document type you are creating) and to ensure the accuracy of what you have written test it yourself, or even better, rope in a volunteer of the same skills level as the end user.

Choose the right tool for the job

Although it is possible to create technical documents using parchment and blood, it's not advisable. Many specialist software applications exist to help you create powerful documentation, and part of your duties as a technical author, include selecting the right tool for the job. Largely this depends on the nature of the documents being produced, and the nature of their eventual distribution. If the documents can be delivered using the Internet, this is certainly an avenue to consider. To that end make use of packages such as Flash MX and Dreamweaver to achieve this goal. For integrated online help, you may wish to create raw HTML documents, or alternatively select a specialist package such as RoboHelp or similar. In the case of print based documents, you will need to select a software package powerful enough to handle what you will throw at it.

Many inexperienced technical authors instantly turn towards Microsoft Word (as it is ubiquitous in may commercial and private environments). Unless your documentation is going to be beneath 150 pages, and you know how to create templates and make macros, avoid MS Word. As any technical author will tell you it has nasty habits all it's own, and can often be an unstable package to work with. If you are creating graphics heavy documentation, you may wish to consider Quark Xpress, or choose potentially the industry leader in the field, Adobe Framemaker. Whatever software you select, you must ensure you become incredibly proficient with it, either by investing in training, or by using it day after day after day!

Communicate - that's what you are paid to do!

Many people will tell you that creating technical documentation is tedious and repetitive. These people, are wrong, and possibly morons too. Although you may find the process of creating technical documentation 'boring' (if you do you are in the wrong job!) it isn't. Creating quality technical documents is a vital stage in allowing people to adequately and correctly use technology. Although no user will approach the documentation you create in the same way as they approach a novel, you can ultimately help them achieve what they want to achieve using technology. No matter how 'dull' the process may appear to be, allowing users to achieve their goals by reading your documents should give you a rush of pride and indeed, happiness. As long as you remember the positive effects that technology can have on people's lives, when you create your documents you can communicate more effectively, as you will be happier in the communicative process. Throughout the documentation life cycle, you should seek to liaise with colleagues as often as possible (if applicable). Let them read your documents, listen to their criticisms, and adjust your documents (if you can't argue your corner!). A technical author is paid to communicate, make sure that you do, and never forget why your are communicating, and to whom, in the documents themselves.

Common Mistakes to avoid making

When creating technical documents there are a number of fatal flaws you can make. Although by no means exhaustive, this section details some of the more common mistakes new authors make, in the hopes that you will avoid making them too:

Being Patronising - Although technical documentation should be clear, it should never be patronising. You are not creating documents to be read by morons but consumers and clients. You should always write to the skills level of your audience, but no matter what technical level people are on, they are not morons. Even children get offended when patronised, don't make that mistake with someone who is paying your salary, child or otherwise.

Overuse of humour - People do not read technical documents to be entertained, they read them in the hopes of successfully completing a process, or extracting information. Unless it is relevant to the end user, avoid humour wherever possible. If you are writing a book, fine and good. If you are writing a manual, avoid humour like the plague, as more often than not users will miss the joke and just end up loathing the patronising idiot that wrote the documentation.

Inconsistency - Even at the drafting stage, you should ensure that all the elements used in your document are consistent. This applies as much to the 'tone' of the document as to the layout of it. Ensure you use consistent senses (first person, etc.) as well as page layout, pagination elements, headers and footers, and all other textual elements.

Proof read - By the end of creating a piece of technical documentation, you will probably be sick of the sight of it. That doesn't matter. What matters is what leaves your office or home, is accurate. To that end proof read the document throughout all it's drafts, and before it is distributed proof read it again, and again, and again. Never rely on spell checkers (they never work) and if you can avoid it, never rely solely on your own judgement. Get your document read by as many pairs of eyes as possible prior to distribution, after all, they could spot the one thing you have been missing throughout the creation process.

Conclusion / Shameless self promotion

Technical writing is not regardless of what you may think, an easy job. It requires expertise, patience and a very odd mixture of skills. Just like any other job, you can learn how to do it, but even that tuition will not necessarily make you any good at it. To be a good technical author, you have to be anal yet creative, focussed yet communicative, and a flexible expert. This, as you can probably imagine, is no simple task. Although you may think creating technical documents is easy, creating accurate, consistent and timely documentation to a high commercial standard is a highly challenging role. Regardless of your budget, in the long run it will provide significant ROI if you hire a specialist. After all, they will be able to do in days, what you tear your hair our attempting to accomplish in weeks if not months.

Tips For Selecting A Good Domain Name

Choosing a good domain name is one of the most important tasks before setting up your website. However, you may neglect some useful tips which will be very helpful for your selection. The first thing you should consider for your website is that if you need a generic domain name for your business. For example, if you are selling cups, do you have to put the world "cups" to your domain name. You may think it is necessary to do so and keep an eye on those expensive domain names which satisfy your needs. However, for the customer's perspective, you may already know some brands for the product before you start to search. So, some specific names might be more important than some generic ones. Normally, most specific domain names should be much cheaper than generic ones, and they may be more suitable for you especially you just start your business.

Another point to discuss is the length of the domain names. Although a domain name can be as long as 67 characters, nobody will use them all. The advantage of the short domain names is that they are easier to remember and have less typo. However, since most easy-to-remember short names have been registered, we are not likely to get a domain name which is a normal word or something you can easily think of. So, a longer domain name with good meaning and explanation may be a better choice. Also, most modern search engines will take the keyword in domain names into consideration when they rank websites.

The third thing for the domain selection is if you need to put hyphens inside your domain name. Putting a hyphen into a domain has its advantages and disadvantages. The disadvantage would be that domain names with hyphens might be confused with domains without it. So, users are very likely to forget to type it. Most people are prone to type a domain without any hyphens, and this fact may take your users into your competitor's website. The good thing about using hyphens is that a long domain will be clearer if all words are separated by a hyphen. Also, you have a better chance to get your favorite name when the hyphen-free domain has been taken.

Regarding the prefix and affix for a domain name such as mydomain.com or thedomain.com, it is highly recommended to avoid using them since people are not easy to confuse them with other domains. If this is only choice for your website, you should bear in mind that you should promote the full site name. Otherwise, people are not likely to remember these prefixes and affixes.

The choice of TLD is another commonly discussed topic. Dot com is the most popular TLD and it is more recognizable than other domain names. However, most good names have already been taken. If you are looking for a domain name for your business or profitable organization, you'd better choose a com domain. Otherwise your domain might be considered as a non-profitable organization. So, if you are running a non-profitable organization, you should choose corresponding TLDs to suit for your business such as dot org or dot net.

5 Words That Will Quickly Hinder Your Selling Success

As a sales representative, you want to make sure that your sales prospects are listening to you and you keep their interest. There are several ways that you can do that, but there are also some trigger words that you may be using that could be sabotaging your efforts. When you are talking to clients or potential customers, avoid using the following words which can inadvertently lose their attention.

Interested How many times have you asked a sales prospect if they were "interested" in the insurance product that you are selling? This can be detrimental to your sales success because your prospects will say they are interested when they don't want to come out and say "yes." When they say they are merely interested, they aren't committing to anything. You want your sales prospects to need the products you are selling so try to focus on those customers instead of wasting too much time and effort on the ones who are only "interested." Honestly Have you ever been asked a question by a sales prospect and you began your answer with a phrase like the following: "To be honest with you," or "To tell you the truth." These phrases and similar phrases seem to tell the prospect that everything you have said up until then was not necessarily the truth. If you want to achieve sales success, your customers will need to trust and respect you. Always be honest and avoid these phrases that can convey the wrong idea. Thank You If you're like most sales representatives, you probably overuse the phrase "Thank You" when speaking with clients and potential customers. While being polite and being grateful for their time and attention, saying the phrase more than once during your meeting can make you seem like you are begging or subservient. This causes the client to lose respect for you which will undoubtedly sabotage your sales. Say "Thank you" at the beginning of the meeting or at the end, but avoid using it more than that. Awesome or Great Many sales representatives get hooked on a word that shows their excitement. Unfortunately, words like "awesome," "great," or "super" get overused and they lose their meaning. Not only that, but these types of words make it sound like you are more excited than you should be. These words are usually used for great life events, like having a baby, graduating from school and other exciting happenings. Tone down the excitement and your sales prospects will have more respect for you and you will be more credible, too. Help Sales representatives are in the business of making a profit. And when you tell your sales prospects that you are simply there to help them, they can see right through that. They know better. Don't insult their intelligence by telling them you are there to help them because you will lose some credibility and respect in their eyes and it could hurt your chances of making a sale.

Many of these trigger words come out of our mouth as a force of habit and they could be holding you back from making as many sales as you could be making. Practice replacing these words with better words or taking them out of your vocabulary all together before your next sales meeting so you can stop sabotaging yourself today.

Want An Excuse to Leave Your Executive Management Position - Extra Marital Affair Often Used

One thing I think is funny is that we have a double standard in our government, in our corporations, and in our general society. Let me explain. I'm not sure what you know about the parties that go on in and around Washington DC, but they are well catered, and there are lots of prostitutes both young women, and young men available for either sex. As a matter fact there's so much of this going on, along with the proverbial wife swapping, and in office man-on-man, or woman-on-woman sex that I believe it is more rare for someone 'not to be involved' in some compromising acts, than to be engaged in it all.

No, I'm not a whistleblower, and most of this stays out of the media, but if you are in and around Washington DC and go to some of the parties that I've been to, it's pretty obvious what going on, and it is the norm. It's about power, money, politics, corruption, and sex. There are also a lot of illegal drugs going on from what I've seen, heard, and personally witnessed. Recently David Petraeus stepped down as the director of the CIA because he said he was having an extramarital affair.

That may be so, and most people would say that's inexcusable because the CIA engages in spy craft involving women all the time with other foreign spy targets and evildoer bad guys. It's the oldest trick in the book, so it's surprising that David Petraeus was involved in an affair, even if the gal was his biographer and a West Point graduate (obviously not a spy).

Still, it makes me wonder if everyone isn't keeping a log book of who is doing what with whom in case they can use it for political fodder later. In this case, David Petraeus was going to come before a congressional committee on what happened in Benghazi Libya with regards to the covert operation which went bad at the US Embassy, resulting in the deaths of four Americans including our ambassador to Libya. Is that a coincidence? He is the director of the CIA you know?

Is it a fair question to ask? Well, I would submit to you that having an extramarital affair isn't as big a deal as it used to be (no, I am not applauding it). For instance, the same day that news came out about David Petraeus stepping down, the CEO from Lockheed also admitted to a premarital affair and decided to resign. If extramarital affairs are so bad, and they are cause for someone to lose their career lifetime's work, then how come Bill Clinton was allowed to stay in office after some of his actions?

It seems to me there is quite a bit of dirty politics going on a Washington DC, and all these parties and all this sex (no, the Patraeus incident didn't involve one of those parties), and all these things these folks have been doing all along is starting to be used against them.

This article contains my opinions, and observations and experience in observing this behavior in Washington DC, and I'm not going to back down from what I've said here today. Things are pretty rotten in Washington, and if the common person knew what was happening, they would be appalled. Indeed I hope you will please consider all this and think on it.

Backlink Building Service: How to Create a Natural Backlink Profile

Link diversity plays a vital role in search engine optimization. Creating a natural backlink profile is becoming more and more important. Google wants its rankings to reflect the needs of its users. Therefore, you have to use legitimate link building strategies in order to achieve a top position in search results. In other words, you must focus on making you link profile look as natural to the search engines as possible.

Start by checking your existing links. Remove those that don't look natural. Look out for backlinks in bad neighborhoods. There are many online tools that can help you find links pointing to your site. This way you will be able to figure out which links are beneficial for your website and which should be removed.

Vary your anchor text. Using only one keyword or key phrase and building links with the same anchor text will eventually hurt your rankings. It is advisable to build links that have different versions of your desired anchor text. Target multiple keywords when building your anchor text. For example, if you are selling sports shoes on your website, use different variations of your anchor text such as "tennis shoes," "women's sports shoes," "football shies" and "running shoes."

Get different types of links to your website. Try to obtain backlinks from directory listings, social networking sites, blogrolls, sponsorships, professional associations, forums, and guest posts. Don't focus solely on one type of link. You also need to maintain a steady flow of links pointing to your pages.

Don't forget about your internal pages. Don't link only to your homepage because it will look suspicious. In addition, your homepage might not offer the kind of information that a potential customer is looking for. Choose the most important inner pages and link to them. This way you will help both search engines and human visitors find your content easily and get the information they want.

Add your site to as many web directories as possible. Directory submission can help in diversifying your link portfolio. There are premium directories, niche directories and local business directories. Choose those that are relevant to your website and submit your listing. Add a keyword rich description of your site and provide your contact details. Web directories are hosted in different locations around the world, so you will get backlinks from a number of unique domains and IP addresses. If you want to diversify your links, start using guest posting, blog commenting, article submission and other techniques that have proven their efficiency.


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